Introducing Martina Giacomini, AtlasFX's new EMEA Sales Director

We sat down with Martina Giacomini, our new Senior Sales Director for EMEA, to talk FX, sales, and what excites her about helping European companies manage currency risk with AtlasFX.

What drew you to FX and financial markets early in your career—and what’s kept you interested over the years?

I started in the Credit Suisse graduate program in London, where I was lucky to learn about FX and rates on the trading floor with great mentors. That hands-on experience taught me a lot more than a textbook ever could. FX quickly became a passion—I love how it connects so many things: macro trends, interest rates, even geopolitics and trade relationships. It’s dynamic and constantly evolving.

“FX connects everything—macroeconomics, interest rates, geopolitics. It never stops evolving.”

You’ve worked across banking, fintech, and manufacturing. How have those different environments shaped your approach to sales?

Each industry taught me something unique. In manufacturing, sales was about translating technical features into clear customer value. In banking, it was all about relationships. Fintech added another layer—a reminder that great products only go so far without someone connecting them to a real customer pain point. My job is to bridge that gap and make sure both sides win.

What attracted you to AtlasFX?

In corporate FX, I often saw a lack of transparency and education. Clients weren’t always getting the best practices or pricing they deserved. I envisioned a solution that combined strategic advice, flexible technology, and strong execution—and that’s exactly what AtlasFX delivers. The tech is powerful, but it’s the hands-on experience of the team that really makes it special.

“AtlasFX is the solution I always hoped existed for corporate FX.”

What kinds of conversations are you hoping to have with Treasury and Finance leaders across Europe?

I’m looking to understand each company’s unique setup—especially those dealing with fragmented systems or complex structures. The challenge often lies in forecasting FX flows and managing them efficiently. That’s where AtlasFX can help: by improving data extraction, forecasting accuracy, and enabling smarter, cost-effective hedging. I’m also eager to learn from different approaches to FX risk across Europe.

What’s something you’ve learned about building trust with clients?

Trust starts with being honest about what your solution can and can’t do. I always try to ask the right questions, listen carefully, and offer practical guidance. If a client walks away from a call with more clarity, I’ve done my job. At the end of the day, it’s about helping people feel confident in their decisions.

Outside of work, what do you enjoy doing?

I love being in the water—I was a competitive swimmer and now I’m into scuba diving. Exploring what’s beneath the surface is thrilling. At home, I try to stay active and healthy with gym workouts and long walks with my dog. And yes, I do tend to talk a bit too much about geopolitics and macroeconomics over dinner!

“Trust starts with transparency and listening. It’s about helping clients feel confident.”